Ideas
Products and companies I would love to see exist in the world
Scale defense tech across NATO countries
Every country has their own procurement process and founders need to relearn every market as they expand. They also need to retest their product in the field for each company. Thus, they mostly end up focusing on the US market. An AI-first sales tool to format your sales materials and product specs for different armies could expand the market size of existing companies significantly.
Health as a status symbol
Buying status with money is getting old and people are getting tired of it. Millenials being cut out of the property market and not having kids is also making it tricker. In are things where you need to work hard to get them and being strong and healthy is becoming a new status symbol that money cannot buy. I expect to see lots of interesting things pop up as health symbols. Oura rings are just the beginning.
Physical Social Clubs
Imagine Soho House, but focused on an activity like tennis. 2025 is the year when young consumers are turning to meeting people in real life and quitting dating and social media. Meeting others for dating or friendships needs an excuse to not make it weird to approach someone. An activity like reading, tennis or running is just that. In addition to the activity, make the social part as easy as possible by adding a bar to the venue. Expecting a lot of activity in this space around health.
Credit card that focuses on luxury retail
Every large spend category has a dedicated credit card program. Luxury retail is a major line item for many affluent shoppers (much larger than travel) and creating brand loyalty through memberships and personalization is much easier than in travel since retail is a very fragmented market.
AI Executive Coach for the entire team
Executive coaches are the ultimate luxury service for startups. Their high costs normally only makes them available for the founders. AI has the ability to see every conversation internally and help employees navigate work relationships and conflicts better.
